Tuesday, October 4, 2011

Pay Per Click-PPC

PPC is Part of Inorganic online marketing and stand for Pay per click.all search engine link Google, yahoo and Bing provide the advertising (paid add) facilities tor related term and keywords.


The guidelines for starting a PPC Projects.



PriceMinimum Account Deposit: vary according to the currency you use and the country where your billing address is located
Minimum Bid Amount: varies.
TrafficThe Google Network reaches about 80% of Internet users
InterfaceAds appear alongside or above the results on Google.com search results pages. Ads could appear on the search and content sites and products in the Google Network e.g. Ask Jeeves, AOL and Netscape.
ExtrasYou can select which countries your ads are displayed in.


Yahoo! Search Marketing

PriceSet your minimum monthly budget and your own minimum bid. Yahoo also recommends a minimum bid
TrafficResults go out on Yahoo!
InterfaceSearch results that are sponsored are displayed at the top of Yahoo search results
ExtrasNarrow your campaign to specific areas with geo-targeting. Use content match to feature your ads on publisher sites, newsletters and emails.

Helpfull site:-


Guide for making PPC campaign 
Introduction of PPC
How to Running a Smart PPC Campaign
Google guide for PPC
Other helpfull link

Monday, October 3, 2011

SEO check list

useful SEO check list that help me when I started My career as a SEO.I hope that may help you.


SEO checklist

Design

All Pages are w3c validated

Linking levels are not more than 3 levels

Brocken links (404 Error) check and remove

Check and remove hidden text

.js file and .css file is in saprate

Toggle is not present as a navigation

All Pages 90% is in DIV

Used static text link for important link

Development

Remove junk codes and unnecessary spaces

User_(underscored) instead of (dabble hyphens)

Allow search bots to crawl your sites without session IDs.

Page load time is not exceeded

Proper tracking code is installed in all the pages

Meta refresh tag is not used in any of the web pages.

Content

Keyword density is between 3-6 %

Checked for content delicacy (Up to 20% Allowed)

The main body content is immediately after the H1

On Page factors

All URLs are search engine friendly

Followed Proper URL naming convention

Title and meta tags included & keyword masking

Unique Keywords Title and description on each page.

Proper use of H1 Tag in the website (usually not more than one time)

Validated Robots.Txt

Single pixel links are not Used in any of the webpages.

Check the keywords prominence (Primary keywords are available on the top the page)

Check ALT tag and title of the image and also check the name of Images

Create sitemap.xml for search engine and Sitemap.html for User

Check the canonical issue and 301 redirection

Off Page factor

Used proper anchor text according to landing page for link exchange.

Deep Linking ratio is not less than 25%

Garbage links are not present on resource page(in any of the section)

Rss feeds are validated

Make sure links are not pointing to “index.html” or “index.php” link to ,jump to

Check site URL is not wrongly added on other site.

Server Side factors

301 permanent redirection is used to remove Url Canonicalization

Check server headers for 200 status code

Create error page for 404 (not found page)

General

Maximum page side not exceeded (110 Kb)

Check at target resolutions

Check the relevant browsers

Appropriate style sheet used

Appropriate templates used

Meta data spell checked

Stander d navigational elements include.

Html and xml sitemaps includes

Install analytic code at all the pages

Add the site at webmaster tool of different search engine.

Check the cache of all page at regular basis

Create the social network profile of site like facebook,twitter,linkdin and my space and remove profile id at site popular keyword or site name.

Tuesday, June 28, 2011

SEO industry news.

As Today there are some changes in page rank of sites.this is officially not announced the the Google updated the page rank.But the changes on page rank is effected many site because of Google recently implemented the panda updates so lower quality sites are effected its ranking as well as page rank..

Tuesday, June 7, 2011

Google Plus one (+1) Button



Introduction of +1 button

Google recently launch the plus one button and officially announcement on their webmaster blog about the importance of the plus one button.Webmasters can add +1  to their site / blog and enable visitors to give a recommendation to Google and your friends about your site.This +1 Button is just  like the Facebook Like button, this allows visitors to your site to +1 your content, which can then affect Google’s search engine rankings.

The plus one (+1) button  active in Users search results it give opportunity  to user  vote up results that we like from the search engine results page, but of course most users won’t know if they like a result until after they’ve gone there — at which point they’ve left the +1 button behind. So the +1 button for websites make a lot of sense, and should also help increase awareness for users.


How to get +1 Button to your search result and how to recommend the site or its content :
Don't worry if you not see the +1 button in your search result Just follow the instruction given below or click the link Google Experimental .

To participate in this experiment of Google :
  1.  Just go to Google Experimental .
  2. Make sure you're loged into your Gmail account .
  3. Click 'Join this experiment' on top of the page.
  4. Search for something you like the topic on Google.com
  5. Click the new +1 button, and make your mark on the web.

How to Add Google Plus one (+1) Button to Website and Blogs :

 Simply follow the Given steps and go to the Google +1 Button page for more details.1

  1. The implementation is very simple and you get it instantly by using this default code where you want the Google +1 button to appear your web page .(
  2. Other option for +1 button
    <script type="text/javascript" src="https://apis.google.com/js/plusone.js">{'parsetags':'explicit'}script>
     <g:plusone size="medium" count="true" href="site url">g:plusone>
     <script type="text/javascript">
      gapi.plusone.go("gPlusOne");
     script>
     
    For more Information  please visite the Googlewebmaster central blog